Public Information Officers: Old Dogs, New Tricks

Press releases are starting to become a thing of the past, while podcasts, videos and infographics are becoming the future. Why? Information overload, smartphones and packed schedules (among many other reasons) is nudging traditional communications to adapt and change the way information is packaged and shared. Now don’t get it wrong, press releases have their place – but there is always room for change, especially when it comes to serving the public and providing information efficiently.

In this episode, we chat with the Cal OES team about some of the new and improved ways of doing things as a team. Monica Vargas, Shawn Boyd, John Larimore, and Adria Wells share their experience, insight from the perspective of the PIO, graphic designer and videographer.

Links

OES Newsroom

Cal OES Inside Look: Mutual Aid

Cal OES Quick Look: Early Earthquake Warning

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Shawn Boyd

Shawn Boyd joined Cal OES as a public information officer in 2014 after a 20-year career in television news as a reporter, anchor and executive producer. He's a Cal State Sacramento alum and former US Navy yeoman and Air Force brat.

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