In 2009, he created The Podcasters’ Studio to share what he had learned while producing his first podcast and to teach himself audio-only podcast production. Podcasting quickly became a full-time hobby and eventually his job – more accurately, his dream job.
Ray Ortega References the Power of the Mobile Phone
In this episode of All Hazards we’re going to talk about podcasting in general, podcasting in the government sector and how it might fit in with your office’s public outreach messaging. We’ll offer some tips to get you started if you think your audience might want to listen to what you have to say, how you might improve your existing podcast, and what some of the trends are in podcasting.
What does a typical day on the job look like for Cal OES public information officer? Well, the answer to that is – there is no typical day. One thing you can count on is that it’s likely there won’t be a press release in draft mode; only for special occasions are press releases written. More often than not, our PIOs are busy creating more engaging forms of communication, from short and longer form videos, to daily blogs to podcasts and social media. Our PIOs also get their hands dirty to get the public and stakeholders the information they need in a more interesting way. They travel by 4-wheel drive, Snow Cat, helicopter and any other mode of transportation to take you to the story and the story makers, and give you the best access for the best perspective. It’s all about transparency and proof of performance and readiness for the tax dollars invested.
(L-R) Monica Vargas, Shawn Boyd, Robb Mayberry, Jon Gudel
So, in this episode, three of our PIOs sit down to talk about what it’s like to be a few of the faces and voices for the Governor’s Office of Emergency Services. Monica Vargas, Robb Mayberry and Jon Gudel have all been involved in a wide range of missions and assignments for Cal OES and are here to share their stories, lessons and tips, all valuable information whether you’re a PIO or not.
